What role does email marketing play in your company's marketing mix? Campaign Monitor reports that for every $1 dollar spent on email marketing, an average of $44 dollar return on investment is realized! So let's explore the different goals behind successful email campaigns.
List Building/ Generate Sales is truly an essential part of generating ROI for a campaign. So, who should receive these emails? What should the content include? What's a good open rate?
There are three different types of customer segments that are typical campaign targets.
The content should inspire the user to take some sort of action. This can be to visit your website, take advantage of a discount, or download an ebook etc. Here is a look at some openn and CTR's from smartinsights.com.
Stay tuned. We will discuss Customer Loyalty and Brand Building Email Campaigns.