Colors can play a big role in how people react to your product and services. The use of certain colors help marketers portray different feelings. Taking a look at what your color choices represent is a great idea for any business.
Bold. Fun. Exciting. Think of the companies or products that use this color in their branding. Coca Cola, Nintendo, Netflix, Dairy Queen and Lego, just to name a few. These brands are vastly different but successfully portray a sense of fun, youth and entertainment.
Dependable. Strong. Trustworthy. Bellsouth, Facebook, Twitter, Lowes, GE, American Express. We put a lot of trust in these companies. Their mission is to brand themselves as trustworthy through messaging and branding.
Creative. Imaginative. Wise. Yahoo! Welch's, Hallmark and Taco Bell all use this as the prominent color in their logos. They all have put a tremendous amount of effort into being innovators in their respective industries.
Peaceful. Growth. Health. John Deer, Whole Foods. Animal Planet and Starbucks are all users of this color. It is effective in portraying organic growth and health through branding.
Gray or black/white
Neutral. This is a bold statement made by bold brands. Apple, Mercedes, Nike. It can be argued that simplicity is one of the greatest statements. The use of this color represents a company's confidence in themselves.
Friendly. Cheerful. Confidence. Nickelodeon, Fanta, Amazon, Hooters all attempt to portray their product in a family-friendly, welcoming way. Yes even Hooters. :)
Optimism. Clarity. Warmth. UPS, Best Buy, McDonalds, Sprint and Chevy use these colors to communicate they are welcoming as well as knowledgeable.
If you're just getting started, this is an excellent time to get your messaging on target through your use of color on your website, printed materials and your logo.