It’s 2017! If you are conducting business of any type, then your business should be represented in the digital arena, with a website. I know there are some self proclaimed “hustlers” out there who have side-businesses (i.e. child-care,dog-walking, consulting, bookkeeping, photography, DJ, hair, nails, lashes, auto repair, virtual assisting etc. etc), well this applies to you as well!
It’s simple! No technical skills are required. If you can use a mouse and have basic computer skills, you can create your own website.
It’s quick! You can have a simple, clean, professional and informative website to represent your business within in minutes. Click here to watch my short tutorial on How to Create a Website in about 30 Minutes using WordPress. It will walk you step-by step on how to create your site.
Your customers expect it. You remember that guy who cut your hair that one time. You know it was off such and so street next to that chinese restaurant? No? Well, imagine YOUR business, is that guy. You are lucky enough to have a positive encounter with a customer, to the point that when they require services you provide, your name/business is on the tip of their tongue…..but they just can’t seem to recall it. This is where a simple, local google search would come in handy.
Not everyone is on Facebook. In the scenario above, some of you may say “well they could just look me up on facebook.” This is true, and probable, however, where do YOU go when you are searching for a product or service? Having a simple website that is indexed through Google could help customers find you, both new and old.
Tracking - Using the analytics from your website can tell you a lot about your customers. Where your traffic is originating from is critical information and can help you streamline your marketing and advertising efforts online, and save you lots of money.
Connect with digital advertising campaigns. Boosting your posts on Facebook and utilizing advertising on other social media platforms can be enhanced by creating a simple landing page for each campaign. The landing page simply includes a call to action or conversion of some sort. It helps you identify those customers closer to the bottom of your sales funnel and convert them into sales.
Adds validity to your business. Yes, anyone can create a website, that does not mean that you are ethical or even good at what you do, however it does add a level of validity through the perception of the customer, when evaluating your business.
Your competition has a website, and it rocks. Let’s face it, a majority of businesses have a website, so it's fair to say that your competition has probably taken advantage of this tool. In the customer's process of evaluating a possible service provider, a website holds a lot of weight and gives you an opportunity to state your case and sell your business, before the customer even makes contact with you.
Last but not least.....
Build your brand. What you want to communicate to the world about yourself, your products, your services or your business, is represented by the pages of your website. You can build brand awareness organically through search engine optimization and drive customers through your sales funnel more effectively as awareness of your business grows.