Haptics is the science of touch and Ultrahaptics is about how we create that sense of touch in mid air. This science creates invisible items that users can “touch” by using ultrasonic transducers that bring soundwaves to a single point that are then modulated to a frequency which creates a sense of touch. Yeah, that’s pretty heavy! But basically, Haptics and ultra haptic technology create some super cool, super interactive ways of interacting with our customers.
Motors and actuators in the hardware of your phone have made gaming and mobile experiences more entertaining and interactive. Utilizing more of our senses through the use of this technology allows for more engagement from our distracted mobile audiences.
Check out this TED Talks video with Haptography Professor, Katherine Kuchenbecker, she covers some of the amazing things that are being done right now with this technology.
Also, check out some examples of haptic technology being used in video advertising. These ads do not directly translate well, without the haptics activated, but a visual simulation is added.
This technology is coming mainstream fast. Thanks to companies like Immersion (infographic curtoesy of immersion.com), that is at the forefront of the industry. Studies show that there is a 50% increase in engagement rates via mobile advertising is found when haptics are used. Integrating this technology into your marketing mix could assist with brand awareness and even increase sales.